A free user…

The internet is an Orwellian place. Ever noticed this phrase: “watch as a free user?


It’s through language and discourse the internet (read: ‘we’) frames our perception of reality/daily lives/interaction with the world. So what is a free user?  Although meant as a teaser to click on and then throw ads at you….it’s (almost?) cynically true. Legislation, commercial algorithms, networked marketing is weaving its way through these ‘free users’ territory.


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