March this year we conquered the world for a day with viral video called Flying Like A Bird. The viral was part of a transmedial story Human Birdwings created and directed by Floris Kaayk, produced by Revolver Media. The social media, personal communication of the fictional character and overall media campaign was managed by me.
Human Birdwings was meant as an exciting fictional online storytelling project called Human Birdwings . To be precise, Human Birdwings was an online adventure and invention story in which fictional character Jarno Smeets developed wings in a do-it-yourself manner. The intention of this project was to share a personal, yet universal dream about flying like a bird. Technological developments of the last decade, gave this fantasy more relevance then ever before. By taking advantage of this technological revolution, I designed a haptic flapping wing-system which in theory would make it possible to fly like a bird. (source: Floris Kaayk.com)